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Elate’s Unify Collection Launch: You, Redefined

Unify your definition of beauty within yourself. Lean into the resilience you find there and observe the flow of expansion. From form and function, style and sustainability, luxury and lifestyle – allow yourself to release the choice of one-or-the-other, and redefine what beauty means to you.” – Elate Cosmetics


On Tuesday, January 26, Elate Cosmetics is unveiling a new collection that will be available on Jem’s website. Whether you’ve never tried Elate before or you’ve been using Elate Cosmetics for years, the new Unify Collection has something for everyone. Beautiful, useful, kind to the environment, and multi-purpose are just some of the reasons we are very excited to bring you this new line of products created by Elate.


Essential Mascara (Brown)

Always popular and in high-demand, Essential Mascara is Elate’s #1 selling product. Customers love how it adds length and volume with a water and sweat-resistant formula. If you desire a natural, eye-opening look, then one light coat is sufficient, however, additional coats can create a bold effect with clean and smooth layers. Effortless application ensures no clumps and the creation of a deep, cool undertone.

This mascara is perfect for those looking for a soft, natural beauty style and who appreciate high quality ingredients and sustainability in their beauty products. Elate’s Essential Mascara is packaged in a recyclable plastic inner tube, encased in water-treated bamboo. Ingredients such as Jojoba Oil provide hydration and a natural protective barrier, while White Tea is an anti-oxidant.



Unify Powder, Glow

This ultra-light loose powder has many benefits. With five different shades, Unify Glow helps create a subtle glow and smooth complexion. Created for all skin types with a focus on sustainability and superior ingredients, Unify Glow is refillable and comes in a compostable water-treated bamboo jar with recyclable plastic sieve. Ingredients include Fair Trade Mica to help your skin glow, Argan Microzest to diffuse and even skin tone, and Kaolin Clay to soothe skin and balance oil.


Unify Powder, Matte

Created specifically for oily skin, Unify Matte is ideal for reducing shine and balancing oil to create an even complexion that lasts all day long. With 5 mattifying, translucent shades to choose from, Unify Matte absorbs excess oil, helps to create a smooth complexion, and is perfect to use all over or in specific areas that have a tendency to shine. You can even add a little to your palm with your daily moisturizer to reduce shine all day.

Like the other Unify Powders, Unify Matte is refillable, uses sustainable and ethically sourced ingredients, and comes in a compostable water-treated bamboo jar with recyclable plastic sieve. In addition to the previously mentioned Fair Trade Mica and Kaolin Clay, Unify Matte also contains Bamboo Microzest which helps to smooth and balance skin.



Unify Powder, Bronze

For customers who want to create a subtle glow and a natural, warm-toned radiance, Unify Bronze allows your skin to show its best features. With five shades available to choose from, you are able to customize your look all while experiencing the soothing and oil balancing benefits of high quality, sustainable, and ethically sourced ingredients. Created for all skin types, Unify Bronze is also a great multi-use product. It can also be used to contour or as an eyeshadow or liner.


Finally, if you’re still not convinced that the new Unify Powder Collection is a great addition to your current beauty ritual, there is another reason – maskne. As we discussed in a previous post, maskne is becoming a huge problem for people who have no choice but to wear a mask throughout the day. If you are experiencing blemishes, such as whiteheads, redness, or shine, try Unify Matte to soothe and protect your skin, reduce moisture, and balance oil. If you have bumps, or raw, red skin, try Unify Glow to soothe, act as a natural barrier, and reduce inflammation and moisture. And if you want to highlight your features above your mask, try Unify Bronze as your cheek and eye colour. No matter which powder you use, you are sure to love it!

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